advertising online

News Publishers Fail to Capitalize on Online Advertising Boom [STUDY]Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016, when spending in online advertising will match print spending for the first time. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests.Mashable via Yahoo! News - Feb 13 05:06am
Online advertising market worth $2.66bn in 2011Australia's online advertising market continued to shrug off a tough economic environment, with the country's websites recording 17 per cent growth, to $2.66 billion, last year.Business Day - Feb 13 04:57am
Traditional news still lags in online advertising, study saysTraditional media outlets “have had little success” getting advertisers to move from their legacy businesses to their online news sites and relatively few of the ads they create for the Web are targeted to customers based on their interests, according to a new study by the Project for Excellence in Journalism.Los Angeles Times - Feb 13 12:35am
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