advertising campaigns

Research Reveals Performance Metrics Rate as Important as Engagement for Branding CampaignsEven for brand awareness campaigns, agencies prioritize conversion rates ahead of engagement metrics when it comes to online advertising, according to research from Maxifier, the world leader in campaign optimization.Business Wire via Yahoo! Finance - Feb 14 06:09am
Ad Council Celebrates Seventy Years of Impacting American Lives Through Public Service AdvertisingNEW YORK, Feb. 13, 2012 /PRNewswire/ -- This February 18 th marks The Advertising Council's seventieth anniversary. Since 1942, the non-profit organization has been creating memorable campaigns aimed at ...PR Newswire via Yahoo! Finance - Feb 13 03:30am
Spartoo Moves Online Advertising Campaigns Onto Marin Software PlatformLONDON-- - Marin Software , provider of the leading online advertising management platform for advertisers and agencies, today announced that Spartoo has selected their platform to manage paid search campaigns ...Marketwire via Yahoo! Finance - Feb 02 02:00am
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