Google Adwords

Google AdWords Sitelinks Now Uses Related AdsGoogle announced a new version of their AdWords Sitelinks . They call them “enhanced� sitelinks for AdWords. Enhanced Sitelinks look at the other text ads in your account and when it makes sense, they will combine those text ads for your single ad and make it into an AdWords listing with sitelinks.Search Engine Land - Feb 14 12:56pm
Google Enhanced Ad Sitelinks Launched For AdWordsGoogle announced the launch of enhanced ad sitelinks, which the company calls its “strongest performing experiments.� Google says that on average, clickthrough rates are 30% higher for ads with sitelinks, compared to ads without. On the Inside AdWords blog, Google …WebProNews - Feb 14 02:33pm
Google AdWords Gets Shared Lists To Eliminate Duplicate Data EntrySick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions.Search Engine Land - Feb 10 03:58pm
Google AdWords Click To Call Phone Fraud?A WebmasterWorld thread has an advertiser of Google AdWords claiming his click to call campaign is receiving invalid or fraudulent calls. He said all of a sudden he is receiving an unusual spike in call activities all with no chance on converting those calls. He is wondering if this is a form of invalid clicks or click fraud. The advertiser wrote: I've been happy with bid-to-call. It's super ...Search Engine Roundtable - Feb 08 06:24am

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