Adwords

AdWords Performance Grader Tool Touts More Accurate PPC Data ReportsWordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue.Search Engine Watch - Jan 30 01:03pm
Google’s Recent Domain Registrations: Labs, Screenwise & AdWordsGoogle has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week.Search Engine Land - Feb 11 05:28am
Google AdWords Gets Shared Lists To Eliminate Duplicate Data EntrySick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions.Search Engine Land - Feb 10 03:58pm
AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEMWhen Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates [...] Follow SEJ on Twitter @sejournalSearch Engine Journal - Jan 30 11:19am

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