pricing strategy

J.C. Penney Pricing Strategy: What is in Store? (Exclusive)J.C. Penney Co is introducing a three-tier price model by which the retailer is essentially committing to a new markdown pricing strategy that will convince consumers that some items will not have price reductions ("everyday fair price"), thereby their risk of buying at current prices is low, according to a Stanford University business faculty.International Business Times - Feb 09 09:52pm
Retailer counts on simpler pricing strategy to bring back customersThe new strategy features red, white and blue price tags. Red labels indicate “everyday” prices. The white labels represent discounts on items customers might need immediately, such as swimming suits in June. Blue labels are on merchandise on sale only during “Best Price Fridays,” the first and third Fridays of the month.The Columbus Dispatch - Feb 02 02:32am
J.C. Penney to unveil new pricing strategy next weekEveryday low price seen as likely strategy, but carries risk The man who imbued Target Corp. with its "cheap chic" appeal and helped build Apple Inc's chain of avant-garde stores is about to unveil his latest trick: How to breathe new life into J.C. Penney Co. Inc. and turn it into America's favorite store.Chicago Tribune - Jan 20 11:26am
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