engagement

Customer Loyalty Engagement Index 2012 Commandment: Delight Thy CustomerLast year, the Brand Keys Customer Loyalty Engagement Index (CLEI) found customers were looking for "delight" from their brands. This year evidence mounts that it's still delight that will continue to define the consumer landscape, and what brands can do to cement customer loyalty and profitability. Last month 49,000 consumers self-selected among 598 brands in ...Forbes - Feb 12 08:00pm
'Engagement Chicken' recipe now a Valentine's Day stapleIF YOUR GIRL serves you roasted chicken stuffed with lemons this Valentine's Day, she wants you to do as Beyoncé sings and "put a ring on it."Philly.com - Feb 13 12:11am
Building your customer engagement ecosystemBy Tom French, Laura LaBerge, and Paul Magill For more than a decade, marketing organizations have struggled to cope with the deeper relationship consumers now crave with products and brands. Customers need to be engaged through an expanding array of touch points, yet chief marketing officers are working with the same or fewer resources. They've ...Forbes - Feb 12 08:00pm
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