brand extentions

Brand extension: Good or bad?As they say the most successful brand extensions come from companies that really know their customers, even more so that know the limitations of their brand. Our experts discuss extensions that have been successful and those that have the potential to dilute a brand, and what makes some brands more extendible than others.Business Standard India - Jan 15 10:41am
Brand Extensions: Launching next week: Alexander Wang's foray...Launching next week: Alexander Wang's foray into home goods, an eight-piece line consisting of things such as mock croc coasters and smoked-glass ashtrays. "If I can't start with a couch, at least I can start with a coaster," fashion's current...Curbed - Feb 10 08:17am
Alexis Bittar, Leading Fashion Jewelry Brand, Enters into Partnership with TSG Consumer PartnersAlexis Bittar, the award winning designer, manufacturer and marketer of premium fashion jewelry, announced today that it has entered into a partnership with TSG Consumer Partners L.L.C.Business Wire via Yahoo! Finance - Jan 30 03:05am
Unless there is an absence of serious competition, extensions never work: Al RiesThree decades ago Al Ries and Jack Trout warned against the perils of brand extension in Positioning: The Battle For Your Mind. They argued every extension has to alter the core proposition of a brand. As marketers grapple with a slowdown and extensions once again appear more cost effective than launching new brands, the strategist decided to knock on the doors of Al Ries for some answers.Business Standard India - Jan 15 08:17am

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