Struggling Marketers

SMG's Scheppach: Marketers Are Hungry for Holy Grail of Addressable AdvertisingExec says more media owners, distributors must be involved...Broadcasting and Cable - Feb 09 12:14pm
Ad Agencies Struggling to Evolve in Digital Age, Reports CMO Council; Clients Experience High Turnover of Interactive ...PALO ALTO, CA-- - A milestone Chief Marketing Officer Council report on client/agency effectiveness -- dubbed "More Gain, Less Strain" -- says the marketing shift to digital, social, and mobile ...Marketwire via Yahoo! Finance - Jan 23 05:35am
Consumer and Retail Marketers Must Rethink Their Strategies, Organizations, and Capabilities to Succeed in a Digital ...BOSTON, MA-- - Mobile devices and social media mean that for the first time, companies can easily engage with consumers directly, but the learning curve for doing this effectively can be steep. Although ...Marketwire via Yahoo! Finance - Jan 30 09:01pm
Companies Are Still Struggling To Give Consumers A Seamless MessageCall it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels.Business Insider - Feb 09 08:53am

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