Niche

Niche Marketing Increasingly Important for Hotels and ResortsNiche marketing is not a new catch phrase in the hospitality industry, particularly in the hotel industry subset. Just like an InsideFlyer.com report that mentions big hotels are making gains by focusing on small demographic markets, hotels of every size are benefiting by recognizing trends and gearing amenities and offerings to specific travelers. A USA Today article demonstrates this tactic ...Yahoo! Contributor Network via Yahoo! News - Feb 06 10:35am
Niche Daily Deal Sites for Moms, Military, Dog Lovers and More ProliferateThere’s an argument to be made that niche deal sites, which target consumers in smaller demographics, have an advantage over the sites competing with Groupon for the broadest audience possible.Techland - Feb 09 08:45am
Architects’ Works Find a Niche in the Digital Age — Q&ATimothy Sakamoto and his business partner, Jochen Repolust, are part of the small but growing niche making mobile apps focused on specific works of architecture.New York Times - Feb 08 03:57pm
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