Loyalty

Customer Loyalty Engagement Index 2012 Commandment: Delight Thy CustomerLast year, the Brand Keys Customer Loyalty Engagement Index (CLEI) found customers were looking for "delight" from their brands. This year evidence mounts that it's still delight that will continue to define the consumer landscape, and what brands can do to cement customer loyalty and profitability. Last month 49,000 consumers self-selected among 598 brands in ...Forbes - 18 minutes ago
Beautiful Brand Loyalty AssessmentsSomerset Maugham wrote, "The essence of the beautiful is unity in variety." As researchers we like that thought. There should be unity in your approach to measuring consumers, brands, and the marketplace. And when a design and the results of that design all come together, i.e., highly correlate to consumer behavior and brand profitability, a ...Forbes - 16 minutes ago
Loyalty plan 'encourages gambling'Addicts could get rewards to entice them to use the pre-commitment pokies scheme.The Age - Feb 11 05:01am
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