Keywords Select

Managing PPC Through The Fog Of Long Tail KeywordsPPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume?Search Engine Land - Feb 06 09:23am
12 Steps To Optimize A Webpage For Organic KeywordsIn this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings.Search Engine Land - Jan 31 08:40am
A New Year, New Markets & New KeywordsAs we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months I have surveyed over 150 companies on how they manage their keywords. The research will be presented in a forthcoming article.Search Engine Land - Jan 17 06:27am
How To Use The AdWords Search Term View To Optimize Keywords & NegativesOptimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives.Search Engine Land - Feb 03 08:55am

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