Expensive Lessons

The Super Bowl ad show: Was the return on investment worth it?By Marc Singer, Rebecca Millman The Super Bowl is an interesting moment to take stock of where we are as marketers. The great American past time of dissecting Super Bowl ads point to some (very expensive) lessons. First of all, marketers are not entertainers. While great TV ads can be iconic mini-masterpieces, the goal of ...Forbes - Feb 12 08:03pm
Lessons unlearned: From Intel to PathTwo decades ago, the tech industry supposedly learned a collective lesson about listening to the user. Memories fade.CNET - Feb 13 01:48pm
Recovery Lessons From a Traveling iPadWhat is a social media editor without an iPad? Not much in this world. Perhaps that's why the story of how Reuters social media editor Anthony De Rosa lost and then recovered his expensive device is all over Twitter. Though that could have something to do with social media itself -- De Rosa has a ton of Twitter followers (23,418 at the moment) -- not to mention the unlikely twist in the iPad's ...The Atlantic Wire via Yahoo! News - Jan 31 03:19pm
Tsunami lessons learnedBANDA ACEH — Little connects Indonesia’s Aceh province, palm studded and poor, to the sometimes-frosty, first-world prefecture of Tohoku, Japan. But both are linked by a shared horror: colossal tsunami waves. read moreGlobalPost - Feb 07 03:43am

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