Engagement Loyalty

Customer Loyalty Engagement Index 2012 Commandment: Delight Thy CustomerLast year, the Brand Keys Customer Loyalty Engagement Index (CLEI) found customers were looking for "delight" from their brands. This year evidence mounts that it's still delight that will continue to define the consumer landscape, and what brands can do to cement customer loyalty and profitability. Last month 49,000 consumers self-selected among 598 brands in ...Forbes - Feb 12 08:00pm
Dunkin' Donuts Is Number One in Coffee Customer Loyalty for Sixth Straight YearCANTON, Mass., Feb. 7, 2012 /PRNewswire/ -- In the highly competitive U.S. coffee market, Dunkin' Donuts is once again distinguished for brewing a superior guest experience. For the sixth straight year, ...PR Newswire via Yahoo! Finance - Feb 07 06:00am
Beautiful Brand Loyalty AssessmentsSomerset Maugham wrote, "The essence of the beautiful is unity in variety." As researchers we like that thought. There should be unity in your approach to measuring consumers, brands, and the marketplace. And when a design and the results of that design all come together, i.e., highly correlate to consumer behavior and brand profitability, a ...Forbes - Feb 12 08:02pm
TurnTo Networks and 500friends Form Strategic Partnership to Boost Brand Loyalty and Revenue for E-Commerce RetailersSAN FRANCISCO, Feb. 9, 2012 /PRNewswire-iReach/ -- TurnTo Networks and 500friends today announced a partnership that will—through the integration of TurnTo's Social Q&A Suite and 500friends' LoyaltyPlus™ ...PR Newswire via Yahoo! Finance - Feb 08 09:12pm

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