Creative brainstorming

Jonah Lehrer: Brainstorming doesn’t really work.In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets. At the time, B.B.D.O. was widely regarded as the most innovative firm on Madison Avenue. Born in 1888, Osborn had spent much of his . . . (Subscription required.)The New Yorker - Jan 22 09:06pm
The Fortunes Of Solitude: Susan Cain On Introverts, The "New Groupthink," And The Problems With BrainstormingA self-avowed introvert herself, Susan Cain is the author of the recently published book Quiet: The Power of Introverts in a World that Can’t Stop Talking. Cain says this quality is vastly misunderstood and undervalued. Bill Gates, Craig Newmark, and Mark Zuckerberg would agree: They’re introverts, too. Bill Gates , Craig Newmark , and Mark Zuckerberg have more in common than being highly ...Fast Company Magazine - Feb 07 06:40am
Six ways to put the brain back into brainstormingIt's a familiar scene: The boss calls for a brainstorming session and everyone obediently shuffles into the conference room to stare at a white board, trying to pull new ideas out of thin air.CNN - Jan 19 04:31am
Talking With ... Philip Holt: Orlando gaming company makes a play for users of FacebookPhilip Holt is the CEO of Orlando-based Row Sham Bow gaming studio, which in October launched Woodland Heroes, a Facebook strategy game featuring furry creatures. Holt and his team of developers and designers now are brainstorming something "quite different" as a follow-up game. Holt, 41, spoke recently with reporter Walter Pacheco .Orlando Sentinel - Feb 12 07:15pm

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