Communication Steroids

On Home Runs and Steroids, Heat and CO2An artist and scientist collaborate in using a baseball metaphor to explain the impact of greenhouse gases on climate.New York Times - Feb 13 11:00am
Dot Earth Blog: On Home Runs and Steroids, Heat and CO2An artist and scientist collaborate in using a baseball metaphor to explain the impact of greenhouse gases on climate.New York Times - Feb 13 10:48am
Sustainability and social media – groundwork laid but long way to goAlthough many brands have sustainability profiles on Facebook or Twitter, they need to start thinking about using them effectively Social media has reconfigured the world in which all businesses now communicate. Open-source and inherently anarchic, it has created a universe antithetical to the tight image controls that brands once successfully exercised. Once-marginalised dissenters can now make ...Guardian Unlimited - Feb 14 03:23am
The paradox of social mediaIn an era of social media, “You know how you’re always told ‘you are not what you read’. Today, you read what you are,” said Alan Soon, Managing Director and Head of Audience at Yahoo! Southeast Asia.Yahoo! Newsroom via Yahoo! Singapore News - Feb 13 06:57am

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