Brand Selling

Creating Brand Lust and Product Heat This Valentine's DayScott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill.Forbes - Feb 13 09:28am
Liz Claiborne names COO of Juicy brandLiz Claiborne Inc. said Monday that David Bassuk will be co-president and chief operating officer of Juicy Couture, a brand that the clothing maker is focusing on to boost results.Associated Press via Yahoo! News - Feb 13 06:06am
Billboards selling it in 3-DFORT LAUDERDALE | An advertiser seeking to attract drivers' eyeballs these days needs more than a giant flat picture with big words. To compete with costly new electronic signs, conventional billboards are increasingly adding a third dimension.The Florida Times-Union - Feb 11 09:10pm
This World-Famous British Brand Is Selling Everything To Cover Its PensionsAt the dawn of de-regulated capitalism, in the 1980's, Wedgwood was acquired by the Waterford crystal company. Not for the first time or the last in this era, the management cultures of the two companies were fatally mismatched, the company went bust in 2008.Business Insider - Feb 06 08:22am

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