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PPC Ad Optimization: Getting Big Results from Small ChangesWhen optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.Search Engine Watch - Feb 06 04:20am
Kick-Start Your PPC Campaign in 6 Easy StepsNow is the perfect time to make changes, giving you a good few months of “normal� search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.Search Engine Watch - Feb 03 05:20am
12 Awesome Tactics for Crazy Productive PPC MeetingsFor PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign.Search Engine Watch - Jan 24 05:33am
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2 Non-Obvious PPC Split TestsSimple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.Search Engine Watch - Feb 08 06:28am
AdWords Performance Grader Tool Touts More Accurate PPC Data ReportsWordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue.Search Engine Watch - Jan 30 01:03pm
How to Win the PPC ChampionshipIn PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even if you’re in a side position. So what keeps PPC advertisers from crossing the 50-yard line of search and scoring?Search Engine Watch - Jan 17 06:37am
Managing PPC Through The Fog Of Long Tail KeywordsPPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume?Search Engine Land - Feb 06 09:23am
Dominate Google`s Content Network.
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