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PPC Ad Optimization: Getting Big Results from Small ChangesWhen optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.Search Engine Watch - Feb 06 04:20am
Kick-Start Your PPC Campaign in 6 Easy StepsNow is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.Search Engine Watch - Feb 03 05:20am
12 Awesome Tactics for Crazy Productive PPC MeetingsFor PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign.Search Engine Watch - Jan 24 05:33am
Ppc - News Images7 News Images
2 Non-Obvious PPC Split TestsSplit testing is fueled by curiosity, by wonder, by knowing that you don’t know something. Some gap in your understanding of your prospects’ psychology and outlook is potentially responsible for lower than desired marketing performance...Search Engine Watch - Feb 08 06:28am
How to Avoid 7 PPC Analysis PitfallsRed Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further.Search Engine Watch - Feb 07 04:20am
Managing PPC Through The Fog Of Long Tail KeywordsPPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume?Search Engine Land - Feb 06 09:23am
Build Stronger PPC Client Relationships Through Better CommunicationA long time ago I realized that “PPC strategies” aren’t just tactics to be applied to ads or keywords. I also realized that the most successful PPC managers are a special breed of people. PPC managers have to be good with numbe...Search Engine Watch - Jan 12 05:07am
Compete PPC - Super Affiliates Exposed! - Just Launched, Get In Early!
Top Secret Report Exposes Details Of Successful Super Affiliate PPC Campaigns!
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